About Us

Tire Sold

About Us

Driven by Excellence: Your Trusted Partner

Geem Auto Trade is a specialized division of the Geem Group, built on a long-standing legacy that began in 1996 and was officially established as a company in Misurata, Libya in 2006. With strong commercial roots and strategic partnerships across Egypt and international markets, Geem Auto Trade was created to deliver fully integrated automotive and transport solutions, including vehicle trading, importing different means of transport, spare parts, tires, industrial equipment, and related supply chain services.

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+2180912118441

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Products & Industrial Solutions

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Business Satisfied Clients

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Years of Industry Experience

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Global Brand Partnerships

Growth Timeline

Geem Growth Journey

Geem’s journey began with tire sector operations and the establishment of a strategic partnership with Pharos Egypt. During this stage, the company focused on building strong distribution capabilities and developing its presence in the regional automotive supply market.

1996

Early Market Entry

The company was officially founded in Misurata, Libya, marking a major milestone in its growth. Operations expanded beyond tires into transportation equipment, spare parts, industrial supplies, and integrated trading solutions.

2006

Official Establishment

Geem strengthened its position in the market by becoming an authorized legal agent for Pirelli Tires. The company also expanded its portfolio by partnering with leading international brands including ZEETEX, ACHILLES, NAMA, KARO, and Pharos, enhancing its product range and market reach.

2012

International Expansion

The company entered a new phase of growth by diversifying into automotive spare parts, construction machinery, and broader industrial services, evolving into a comprehensive supplier serving multiple sectors with end-to-end solutions.

2020

Diversification Phase

Our Brands

Trusted Global Brands

G.AUTO

Flagship Brand — Korean Quality Standards

Premium Quality

Designed For: Demanding road conditions, harsh climates, and heavy-duty regional applications.
Key Strengths: Exceptional durability, proven reliability, and complete supply chain control managed by Geem.
Market Position: Geem’s premium flagship brand, delivering high-performance products engineered to meet the highest standards of quality, consistency, and long-term value.

GMGI

Value Brand — Broad Market Reach

Smart Value

Designed For: Serving the diverse needs of customers across Libya and the Middle East.
Key Strengths: High product availability, competitive pricing, dependable performance, and long-lasting durability.
Market Position: A trusted value-driven brand offering reliable and cost-effective solutions for commercial, industrial, and fleet applications.